I’m a forward-thinking marketer and academically published researcher interested in algorithms, AI, and content strategy.
Areas of Expertise
Content Strategy
Copywriting
SEO Blogging
Digital PR
Sample Projects
A research paper on the Netflix algorithm, cited 65+ times.
A big-budget brand awareness ad I wrote for Yorkville University.
An event recap for Design Meets on AI governance.
A #1 ranking SEO blog for the Toronto Film School.
A weekly AI newsletter that I write and operate for TikToker Riley Brown (500k+ followers).
An Op-Ed about COVID.
6 cheap but high-performing Instagram ads I wrote, shot, and edited.
For more samples, click here.
More About My Background
Currently, I work full-time as a Copywriter at Yorkville University and the Toronto Film School.
On the side, I write and operate The Beast Feed Newsletter, a weekly AI news publication developed in partnership with Riley Brown, TikTok’s #1 AI educator.
Formerly, I was a Senior Editor at TrendHunter, where I was responsible for identifying nascent industry trends for brands like Starbucks, Deloitte, TD, and PepsiCo.
At my core, I consider myself a writer. I possess a diverse writing background that spans brand storytelling, conversion-focused copy, journalism, and academic research.
I hold an MA in Professional Communication from Toronto Metropolitan University and a BA in Communication Studies from Wilfrid Laurier University.